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First Class Mailer

A self-promotional mailer designed to create freelance opportunities. Sent in a returnable envelope, the mailer included an outgoing letter, a template response letter, a first class stamp and feedback stickers. When responding the address orientation and stamp position could indicate either a thumbs up (a love letter) or thumbs down (hate mail).

In October 2007, the design won a national Fresh Award in the Low-Budget category.

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